13 Books About the World Worth Reading

Hey, watcha reading? Any books about the world that are taking you on a virtual travel trip? Like most educated people with extra time on their hands, I’ve been reading a bit more lately than I usually do, trying to balance out the TV time with something that will fire the synapses a bit more in my brain. I try to mix things up with page-turner fiction, non-fiction I can learn from, and some heavier literary works that are more challenging.  One good thing about getting older is you’ve got a very long list of titles you’ve read over the

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Where to Buy a Cheap Beach House in Mexico

  After a decade of reverse immigration to Mexico by retirees and rising home prices in North America, can you still find a cheap beach house in Mexico to buy? In most of the places you have probably heard of, not really, but if you know where to look, there are plenty of Mexican beach house bargains south of the border. When I sold a condo across the Hudson River from New York City back in the early ’00s, I already owned the house I lived in elsewhere and was leery about putting my equity into the U.S. housing market.

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How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy, TikTok has become ripe for businesses interested […]

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How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […]

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How to Grow Your Instagram Following: Strategy for Businesses

Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show, […]

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How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. To learn how to improve your Instagram ads funnel, read the article below for […]

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How to Set Up Facebook Standard Events and Custom Conversions

Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? In this article, you’ll discover how to set up standard events and custom conversions to better track leads from your Facebook ads. To learn how to set up Facebook standard events and […]

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