6 Rules Small Fashion Brands On Instagram Must Follow To Stand Out

We have witnessed over the years fashion brands becoming highly successful on Instagram, the most popular social media platform.

Fashion brands are leading the way in terms of performance on Instagram. They are known to be getting significantly more interactions and followers, and dominate engagement on the platform. Many small fashion brands run entirely out of Instagram, without established stores or sometimes even websites.

It is a known fact that you can generate more interactions and gain an impressive number of followers on Instagram provided you get into the habit of posting exclusive, exquisite, and truly eye-catching content, whether they are videos or photos.

If you are a small fashion brand trying to make your presence felt on Instagram, you must follow some fundamental rules in order to stand out…

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

Create your first post>

Rule #1: Use Only High-Quality Images

This may sound obvious, but Instagram is the realm of mind-blowing pictures.

Experts believe that photos should have 3 basic elements to prove their quality: 

High-Resolution:

You must make sure that you are posting only high-resolution photographs on your Instagram fashion account. You should use DSLR cameras to click the pictures for your Instagram account.

Choose a camera with the right functions so that the quality of the images is unquestionable. High-resolution of pictures is supposed to be everything as no one would like to engage with hazy and low-quality images.

Your small fashion brand could stand out from the rest by posting high-resolution pictures taken by you or even professional photographers using an old-school camera.

Your Photos Must Act as a Vehicle to Convey Your Story:

It is true that a picture could speak volumes. Photos that are successful in conveying a story are getting the maximum engagement on this powerful social media platform. Your pictures must be relevant and relatable!

ll Your Photos Must Complement Your Theme:

All smaller fashion brands must use pictures that complement the overall theme of their Instagram account. Your pictures could be treated as separate and distinct pieces but your entire feed must necessarily appear as one single organic outfit.

This implies that all the pictures you post or share on Instagram must flaunt a signature look and should be edited in the same manner. You may consider using tools such as Snapseed, VSCO, etc. You could choose Photoshop, or Lightroom, etc. for editing pictures on the laptop.

Plan & schedule social media ahead of time.

Video, gallery, image & text only posts

Calendar, feed & grid preview

Instagram, Facebook & Twitter

START PLANNING YOUR POSTS NOW

Rule #2: Work With Influencers 

Influencer marketing is tremendously prevalent on Instagram and is continuing to grow. You must leverage the power of influencer marketing for your small fashion brand on Instagram.

If top brands do not hesitate to use this kind of marketing, why are you not utilising the worth of influencers in the world of fashion? You must understand ways to go ahead with a successful influencer marketing strategy. You must ensure that the influencer you are choosing along with his precise audience is actually relevant to your brand.

You must try your best to boost engagement but do not chase followers. Today everyone can buy real Instagram likesand followers. You could make sure that an influencer is genuinely an influencer by assessing his engagement rate.

For tips on how to incorporate influencer into your strategy, check out:

The Simple Guide To Instagram Influencer Marketing In 2020

Rule #3: Use The Instagram Algorithm 

Despite it changing the rules for engagement, it is possible to use the Instagram algorithm to your advantage.

“One thing we know about Instagram’s algorithm is that posts with high engagement rates show up first on followers’ feeds. There are a number of ways to achieve these high rates. It also seems that the longer people look at your posts, the more successful and high-quality Instagram detects them to be.” (Source)

But how could you compel your followers to go on lingering on your Instagram posts for a reasonably long period?

You must compose catchy and truly captivating captions which could be a few lines. Moreover, separate paragraphs using dots for making them more reader-friendly. You may also use carousal posts and videos so time-spent on post is increased.

Rule #4: Make Sure That Your Feed Is Shoppable

Often people are attracted to your display window showcasing some eye-catching designs yet many people simply pass by and do not initiate the shopping process. Instagram would be working in a similar fashion. It is firmly believed that you need to come up with the Shoppable and make your small fashion Instagram account Shoppable right from an initial...

--

Title: 6 Rules Small Fashion Brands On Instagram Must Follow To Stand Out
Sourced From: www.hopperhq.com/blog/small-fashion-brands-instagram/
Published Date: Fri, 26 Jul 2019 14:36:28 +0000