Tuesday, December 12, 2023

Exclusive: Fontainebleau Las Vegas announces loyalty program

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Las Vegas is getting a shiny, towering new hotel when the highly anticipated Fontainebleau Las Vegas — a project years in the making — finally opens its doors Dec. 13. And with it comes an all-new loyalty program for people looking to play or stay at the new 67-floor resort on the north end of the Strip.

Called Fontainebleau Rewards, the inclusive, tiered program allows members to “earn exclusive benefits and a passport to limitless luxury during every visit,” according to Fontainebleau, through gameplay in the casino as well as on money spent throughout the rest of the property.

“Fontainebleau Rewards is truly one-of-a-kind in that every member has an opportunity to curate their own Fontainebleau experience and unlock special loyalty benefits,” Mark Tricano, president of Fontainebleau Las Vegas, exclusively told TPG. “Not only do they have the power of expanded choice, but they’ve been granted an exclusive passport into the limitless luxury that awaits inside Fontainebleau Las Vegas.”

Related: 17 best hotels in Las Vegas for a Sin City getaway

How Fontainebleau Rewards works

Members of Fontainebleau Rewards earn different types of points or credits (detailed below) through gameplay and cash purchases in most areas of the resort, including the hotel, restaurants, bars, lounges, day and nightlife venues, Lapis Spa & Wellness, fitness center, and Fontainebleau-owned retail shops.

Here’s a breakdown of the different types of points and credits:

Credit/point systemBreakdownTier creditsEarn tier credits to advance to a higher tier status. Each status unlocks additional rewards, bigger benefits and even more exclusive access.Bleau pointsEarn Bleau points to accumulate resort credit for eligible Fontainebleau Las Vegas experiences. Redeem Bleau points on your hotel stay, at restaurants and Lapis Spa and Wellness, and more.Play pointsEarn Play points on your favorite machines to accumulate slot play credit.

Tier credits can be earned through spending on slots, video poker and table play, plus hotel and resort spending. Bleau points are earned on slots and video poker, plus hotel and resort spending. And Play points are earned on slots and video poker.

Here’s a breakdown of how members will earn each type of points and credits:

Credit/point systemEarningsTier credits3 credits for every $1 of rated play and 5 credits for every $1 spent on qualifying hotel and resort purchasesBleau points3 points for every $1 of rated play and 5 points for every $1 spent on qualifying hotel and resort purchasesPlay points2 points for every $1 of rated play

For clarity, Fontainebleau determines “rated play” by your average bet, game type and length of play.

As the various credits and points start to accumulate, members can redeem them in different ways:

Credit/point systemRedemptionTier creditsN/A (earning these points helps you reach elite status in the program, detailed below)Bleau points100 Bleau points = $1 of resort creditPlay points100 Play points = $1 of slot play

As with all loyalty programs, there’s some fine print that’s important to note. Unused Bleau points and Play points expire 13 months after they’re earned, and Play points can only be redeemed at eligible slot machines, excluding progressives and electronic table games.



FONTAINEBLEAU LAS VEGAS

Fontainebleau Rewards tiers

The new loyalty program has four different levels. Travelers who sign up are instantly granted Bleau status, which comes with perks like members-only room rates, personalized offers and invitations, and access to BleauLive entertainment presales. From there, members who work their way up the elite status ladder can earn even more benefits.

Silver

Once you’ve earned 7,500 tier credits in a calendar year, you’ll reach Silver status in the program. This confers a variety of perks, including:

10% bonus on Play pointsA one-time $100 dining giftComplimentary preferred-view upgrade (when available)Complimentary 1 p.m. checkoutComplimentary self-parking$3 off ATM fees

Gold

At 40,000 tier credits, you’ll earn Gold status, which has perks like:

20% bonus on Play pointsOne-time $150 dining giftOne-time $150 spa giftComplimentary preferred-view upgrade or suite upgrade (when available)Complimentary 2 p.m. checkoutEarly check-inWaived resort feePriority check-in lineComplimentary self-parking and valetWaived ATM feesPriority dining and nightlife reservations

Royal

Once you’ve earned 90,000 tier credits you’ll get top-tier Royal status. Being Royal at Fontainebleau includes perks like:

30% bonus on Play pointsOne-time $250 dining giftOne-time $250 spa giftComplimentary preferred-view upgrade or suite upgrade (when available)Complimentary 4 p.m. checkoutEarly check-inVIP check-in areaWaived resort feeComplimentary self-parking and valetComplimentary airport transportationWaived ATM feesPriority dining and nightlife reservations

Your status will be valid for the rest of the calendar year in which it was earned, plus the entire following calendar year. However, your tier credits reset at the beginning of the year, so if you fall short of a given threshold, you’ll need to restart your progress in January.

How to enroll

Those interested in joining Fontainebleau Rewards can pre-enroll in the program ahead of the resort’s opening Dec. 13 by visiting the program’s website. Better yet, people who pre-enroll are given a limited-time offer to save up to 30% on bookings at Fontainebleau Las Vegas if booked before Dec. 14, bring rates as low as $105 per night (plus taxes and fees) for certain dates through January.

Related: 6 Las Vegas hotels suites you have to see to believe



FONTAINEBLEAU LAS VEGAS

Bottom line

It’s been an exciting (and hectic) year for Sin City, and the upcoming opening of Fontainebleau Las Vegas will be one of the crowning moments of a period that’s seen the opening of the Sphere, the highly discussed Las Vegas Grand Prix and more. While we’ll have to wait to see how the resort itself stacks up, we’re excited to have an inside look at its loyalty program that rewards both gamblers and people who’d rather spend their money on dining and shopping.

TPG will be on the ground in Las Vegas for the grand opening, so keep your eyes out for news on what the property is actually like.

By: Tanner Saunders
Title: Exclusive: Fontainebleau Las Vegas announces loyalty program
Sourced From: thepointsguy.com/news/fontainebleau-rewards-loyalty-program-las-vegas/
Published Date: Mon, 11 Dec 2023 15:00:04 +0000




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